Our Purpose
We’re here to create products that foster joy and connection and make our everyday extraordinary.
It all began with one question...
Why should we have to choose between what’s beautiful and what’s safe? As moms, we’ve faced the impossible trade-offs — the rug that’s stunning but sheds microplastics, or the “safe” option that feels uninspired and disposable. We knew there had to be a better way.
Our rugs don't just live in your home; they live up to your values. They're crafted from the highest quality natural fibers, ethically sourced, and certified organic to ensure they're as kind to your family as they are to the planet.
We believe the spaces where life happens deserve intentionality – just like parenting itself. That’s why our mission is to offer more than rugs. We’re here to help families choose what feels good, does good, and looks good – without compromise.
How we’re different.
Rugs that put health, safety, and sustainability first.
Easily cleaned in the washing machine for a fresh start anytime.
Made with responsibly sourced wool and certified organic cotton, never synthetic materials.
Colored using safe dyes that meet strict environmental standards.
Free from harmful treatments so your home stays as safe as it is beautiful.
No added softeners, stain repellents, or unnecessary chemical coatings.
No dangerous plastic shedding that can be harmful to your health.
Crafted from natural materials that break down over time and protect our planet.
Made with care by skilled artisans using responsible and sustainable practices.
Commitment 1
Natural & Non-Toxic
We use natural fibers like New Zealand wool and organic cotton, skipping harsh chemicals like flame retardants and microplastic coatings. Our rugs bring beauty to your home and peace of mind to your family.
Commitment 2
Machine Washable
From Crayola masterpieces to paw-some messes, our rugs are ready for it all. Fully machine washable, they make cleanup effortless so you can focus on the moments that matter.
Commitment 3
Ethically Sourced
Through responsibly sourced materials and ethical manufacturing, our rugs are made with care for families and the planet. It’s a commitment to doing good, one rug at a time.
Where wonder meets wild
A safe space to explore
For the moments that matter
Little steps, big impact
Shop Founders’ Favorites.
Family favorites, thoughtfully crafted for every moment.
- RECTANGLE
- ROUND
Designed to catch every tumble,
laugh, and unforgettable moment.
Designed to catch every tumble,
laugh, and unforgettable moment.
